By Robert Bagley, VP of Analytic Science — In today’s age of digital interactions, customers expect the businesses that they buy products and services from to know who they are, to understand them and to help them to get things done more easily and quickly, whether that is resolving a problem or upgrading a service. […]
By Al Mays, VP of Platform Delivery at ClickFox – Journey Analytics provides much more than simply a robust tool for business professionals to ask and answer questions themselves without the aid of SQL experts or data architects. Journey Analytics provides cultural change that sticks. How is this possible? Journey Analytics focuses on how employees […]
By Robert Bagley, VP of Analytic Science at ClickFox — While engaged in cross-channel journey analytics with our clients, we frequently come across a segment of customers who have no interactions in the analytic model. Occasionally, customer silence is recognized as an indicator of churn, lost revenue or some other analytic outcome. This result initially […]
Big Data Journeys will continue to happen whether we’re paying attention or not. Organizations should combine experience journeys with consumer empowerment.
By Marco Pacelli, CEO – Hadoop may as well be synonymous with big data with so many corporations investing in it as part of their big data strategy. Certainly, Hadoop offers inexpensive storage and high velocity processing, but Hadoop isn’t an end in itself. Hadoop solves neither the problem of data in its structured, unstructured […]
Fortune 500 Financial Services Companies Turn to Behavior Mapping for Optimal Customer Experience and ROI
By Robert Bagley, ClickFox VP of R&D – Financial Services companies cannot afford to ignore the importance of customer experiences, which is a hot topic in the media these days as this Forbes’ article, “How Big Data Helps Banks Personalize Customer Service” points out. Customer service may be the biggest differentiator from the competition. Some […]
By Marco Pacelli, CEO – The other day I was speaking with one of the top three global wireless CEO’s about big data. He said he had asked five other CEO’s at his level if they had seen the returns in big data that they expected. All five said they hadn’t seen enough returns to […]
By Lauren Smith, ClickFox VP of Business Solutions — Across the telecommunications industry in today’s business landscape, companies are faced with the challenge of retaining their customer base and identifying opportunities to proactively prevent churn. These companies are looking for opportunities to get more specific and actionable data as they struggle to reduce customer defection. […]
One of the world’s largest multinational banking and fi nancial services company is leveraging ClickFox for cross channel journey analytics to ensure the best possible customer experience in the consumer lending process.
By Marco Pacelli, CEO – Over the next six years, top country and industry leaders plan to invest heavily in smart technologies that will alter fundamentally how organizations interact with their customers. The Internet of Things (IoT) exponentially grows the big data ecosystems of today and will include much more than just things, but also […]