Article Published at MyCustomer.com
Our very own Myles Rose, Vice President EMEA at ClickFox, has published an interesting article over at MyCustomer.com titled "Breaking down the barriers to customer experience measurement." Here's a short excerpt to get you started:
Today’s companies are using multiple channels and complicated paths to do business. Unfortunately, traditional reporting and analytics tools cannot identify the ideal customer experience across all of these channels, nor can they tell businesses where they are effective and where they need to change.
To read the entire article click here. We'd love to hear your thoughts on this subject, so please leave us comments or questions below.