ClickFox's Customer Experience Analytics Blog

CRM Magazine today released their choices for The 2010 CRM Service Awards and ClickFox has been recognized with the Rising Star Award. The editors of CRM Magazine explain that the CRM Service Awards are designed to remind us that technology plays a critical role in the customer experience. Even in those rare moments when we do have choice, we’d better also have the benefit of information, lest we squander it. That probably makes information one of the cornerstones of service, as well. Describing the Rising Star Awards, they say:

In their short lives they’ve been able to empower and enable the delivery of high-quality service to their clients’ customers. What’s more, this year’s winners have accomplished that feat during a period of economic recession, a trying set of circumstances that have hamstrung companies 10 times their size and resulted in lasting repercussions not only with startups but with their current and prospective clients as well.

In the article about ClickFox, Keith Dawson of Frost & Sullivan is quoted:

“I was impressed when ClickFox took apart its application and tuned it to specific applications aimed at specific business processes,” says Keith Dawson, principal analyst for information and communication technologies at Frost & Sullivan. “When you do that in a space that has had trouble getting traction—like analytics—it’s a sign that there’s a realization you need to actually produce the goods and not just talk about them.”

To read the complete article click here. Join us for our next webinar featuring Forrester analyst, Bruce Temkin, titled “Understand your Customers as Individuals, Not Individual Transactions”.