CustomerThink Article by ClickFox CEO
CustomerThink has published a post by ClickFox's CEO, Marco Pacelli, titled "Get Past the Yes Man."
It’s every executive’s fear: Their direct reports paint a picture of healthy, high-performance business segments. But in reality, these reports are downplaying the major issues and the executives have no reliable source to give it to ‘em straight. Getting a complete view of how a customer interacts with a business – online, in retail sites, and through call centers – is one of those executive blind spots, mostly because the rich data that each department measures is locked in organizational and information silos.
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