Finance Industry Brief Published
Consumers and enterprises are expected to increase interactions with their financial service providers in response to the current economic climate as they strive to re-evaluate finances and shift around assets. Each of these interactions represents the potential to keep or lose important customers, according to Forrester Research, which two years ago defined customer experience as "one of the key skills for survival in the financial services industry." That prediction seems even more relevant today as financial institutions strive to retain customers in a climate with few, if any, growth opportunities in the short term. ClickFox Customer Experience Analytics (CEA) enables some of the world's leading banking and financial institutions to understand and drive the ideal customer experience by leveraging the significant amount they've already invested in automated systems and data collection. By translating complex customer interactions across multiple, self- and assisted service channels - touchtone or speech-enabled Voice self-service, Email, Web, Chat, Agent Desktop/CRM, Kiosks - ClickFox turns data into fact-based insights for optimizing cross-channel business performance and improving overall customer experience. You can download the Finance Industry Brief now. And don't forget to register for our next webinar on Oct. 29th at 1pm: What top-performing banks already know about Customer Experience.
