Multi-Million Dollar Analytics Contract Announced
Nov 3, 2009
In a press release today, ClickFox announced that an addition of a new customer significantly expands and anchors its dominance in Customer Experience Interaction Analytics in the financial market. The contract with a leading US-based global financial services organization, valued at approximately $7 million, will provide comprehensive cross-channel analytics across all customer interactions. Says ClickFox’s CEO:
“Since we launched our product and solutions in 2004, we have seen our customers in the financial sector grow in numbers and in depth of application of Customer Experience Analytics,” said Marco Pacelli chief executive officer (CEO) of ClickFox. “Our analytics platform continues to deliver double-digit annual ROI across our customer base. These customers realize they must go beyond traditional surveys and siloed reporting data to get a 360 degree view of every customer interaction and its impact on operating costs and satisfaction and loyalty. By diving deeper into customer behavior and leveraging existing intelligence (such as customer segmentation data), these firms are realizing immediate and continuous savings and returns, while increasing their competitive advantage.”
Read the full press release here.
Read the Financial Industry Brief to find out how ClickFox CEA can help financial institutions increase their competitive advantage.
Tags: 360 degree view, analytics, chief executive officer, competitive advantage, cross channel, customer behavior, customer interaction, customer segmentation, financial services organization, global financial services
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