ClickFox has recently published a couple of case studies that we wanted to make sure you were aware of. These case studies are based on real world data and show how Customer Experience Analytics has enabled corporation to better understand their customers and gain tremendous business advantages. For the financial industry, we published a case study titled Harnessing the Value of Customer Behavior Insights at a Global Financial Services Powerhouse. Here’s the case study overview:
One of the world’s largest financial institutions serves individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. They are top-tier globally in terms of deposits, assets and debit and credit cards, serving millions of consumers and businesses, guided by a corporate mission to provide unmatched customer convenience.
A very active customer base generates over 1.3 billion calls per year handled by self-and assisted-service channels. A corporate strategic goal was to raise customer satisfaction and delight combined with a key tactical goal to improve self-service automation rates and experience. The organization wanted to understand how their customers actually move through a variety of self and assisted processes. Most pressing was a desire to discover the paths and actual customer experiences within the interactive voice response (IVR) system, given the call volumes and the bank’s abiding principle of offering customer convenience.
To register and view the complete financial industry case study, click here.
The second case study is for the utility industry and is titled Cross-Channel Customer Experience Analysis at U.S. Fortune 500 Natural Gas Distributor. Here’s the case study overview:
A Fortune 500 natural gas distributor currently serves over 2 million customers in multiple states, growing its customer base dramatically over the last couple of years. A key challenge facing this utility is to match a commitment to customer service satisfaction while maintaining their reputation as one of the most efficient natural gas distribution companies in the United States.
At the end of 2007, the company chose ClickFox Customer Experience Analytics (CEA) on-demand solution to analyze voice self-service for customers calling into U.S.-based call centers. Single channel analysis of the voice self-service customer experience began in early 2008 and was followed by a broader, cross-channel analysis combining voice/ Interactive Voice Response (IVR), CRM/Agent Desktop and Customer Satisfaction (CSAT) data. The company was looking for a clear picture of customer traversal through self-and assisted service channels overlaid with CSAT feedback to gain understanding of customer paths and how they correlate to customer experience.
To register and view the complete utility industry case study, click here.
We will be publishing several new case studies in the following weeks. Next up are case studies for the telecom and healthcare industries. Be sure to check back often.
