A growing number of channels have emerged in recent years beyond traditional retail stores, snail mail and call centers. Consumers have a wide array of new quick, convenient ways to interact with companies for a variety of purposes. But what do consumers' want? ClickFox recently conducted an online survey to find out consumers' preferred method of interaction when completing various service tasks, across industries like telecom, financial services and utilities.
This report presents key findings and analysis of the survey results, presenting trends within and across industries and opportunities for capitalizing on customer needs and preferences.