The good news: the economy is slowly picking up speed and consumers are a lot more connected and educated.  The bad news: consumers are still being very cautious with their dollars, and have access to more means of communication.  What this means for today’s CMO is a lot more pressure to demonstrate value across multiple channels to consumers of your products in a more highly competitive market for fewer dollars. 

Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a very discussion-based format at our 2012 CMO Leadership Forum taking place in Manhattan.  The forum will focus on several areas including (but not limited to): utilizing social media to re-build brand communications, the changing role of the CMO, growth in the digital age, and marketing to today’s consumer.

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