New York, NY - New York Marriot Marquis
Outside In: The Power Of Putting Customers At The Center Of Your Business
Based on the case studies and analysis in Forrester's upcoming book, this Event will detail specific ways to transform your company so that you can reap the full business benefits of the customer experience revolution. We'll confront a new imperative: creating and nurturing a system of interdependent, self-reinforcing practices that align internal employees and external partners around customers. This is not just the same old "focus on the customer" message. It requires a new way to manage companies, looking deep into every process and incentive to see whether it supports the overall goal: to deliver a great customer experience.
Based on the case studies and analysis in Forrester's upcoming book, this Event will detail specific ways to transform your company so that you can reap the full business benefits of the customer experience revolution. We'll confront a new imperative: creating and nurturing a system of interdependent, self-reinforcing practices that align internal employees and external partners around customers. This is not just the same old "focus on the customer" message. It requires a new way to manage companies, looking deep into every process and incentive to see whether it supports the overall goal: to deliver a great customer experience.