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  • And the Oscar goes to… The IBM Big Data Ecosystem of Business Partners!

    2-14-2012 BRUCE WEED'S BLOG - Bruce Weed

    CLICKFOX- Combined with IBM’s Big Data Platform, ClickFox’s cross-channel analytic engine will analyze structured and unstructured data from warehouses to build a visual mapping of product and customer experiences across the enterprise. The experience analytics solution will yield powerful insight into consumer behavior, channel conflict, marketing and sales effectiveness, retention strategies and the impact of product and service issues on customers.

    By revealing hidden bottom-line connections between products, touch points, consumers and business outcomes, organizations can reduce costs, increase satisfaction and loyalty and drive revenue and competitive advantage. Organizations benefit from a multi-dimensional view of their business from several lenses, including: employee, customer, product, service, company and influence, and can focus analysis on the most critical areas.

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