The CEA Platform maps data across interaction channels and identifies the journeys that matter for the optimal decision-making on key business drivers.
The ClickFox Experience Analytics (CEA) Platform offers the first real scalable analytics application that connects cross-channel interaction data into meaningful end-to-end journeys to best understand the entire, cumulative experience.
The Journey Visualization Architecture allows you to select the appropriate unique identifiers to join data in dynamic, unique layered journey views. JVA ensures journeys are created across hundreds of millions of touch points to power CEA and offer more rapid, actionable insights without requiring new database schemas or custom queries to answer each new question and perform discovery.
The ClickFox Experience Analytics (CEA) Platform is powered by the Journey Visualization Architecture and has several core components: the Journey Analytics Workbench, Journey Diagnostics and the Journey Distribution Engine.
The Journey Distribution Engine generates new journey data assets that encompass all the touch points across interaction channels and incorporates journey attributes such as identity, patterns, outcomes, end-end duration, effort score, and cross-channel behaviors for use in your enterprise systems. Journey data assets facilitate employee performance reporting, inform the frontlines with detailed intelligence about customer experiences and provide essential tracking of improvement initiatives.
Our robust, flexible CEA Platform sets the industry standard as the cross-channel, end-to-end journey solution. The CEA technology stack leverages Java™ and a shared-nothing MPP database architecture optimized for large-scale analytics in the cloud. Our technology solution differentiates ClickFox by how our technology ingests, connects and visualizes data. ClickFox uses behavioral pattern analysis that helps you find the meaningful journeys while suppressing routine interactions that have no impact.