Arrowroot Capital is a global growth equity firm based in Santa Monica, CA focused on minority, majority, and buyout investments in B2B software companies. The firm serves as a catalyst for growth-related initiatives by partnering with management and leveraging its deep enterprise software expertise to deliver meaningful, tangible value. Arrowroot targets initial equity investments in the range of $5 million to $25 million, and has the flexibility to pursue larger opportunities as well as a broad range of transaction types. Arrowroot also targets add-on acquisitions for its portfolio companies with a wider range of size and general criteria.


Ascent has been investing in early-stage, emerging technology companies since 1985. In backing over 90 companies, Ascent has remained committed to its mission of investing in exceptional entrepreneurs striving to build innovative market leaders. Ascent is an active and supportive investor, taking pride in the number of entrepreneurs who choose to work with Ascent on multiple opportunities. With over 80 years of combined venture capital experience, the Ascent investment team manages over $400M in committed capital.


Cedar Fund is a venture capital firm investing in high technology companies. Cedar Fund seeks to invest in outstanding entrepreneurs pursuing high growth markets with distinguished technologies in the telecommunications, networking, Internet-infrastructure and enterprise software areas. While the fund invests in all stages, it specializes in early stage, Israel-related situations, including Pre-Seed™ Investments and Financial Services, seed and first round, where it believes its strategy and capabilities offer the greatest potential. 


Delta Ventures is a venture capital fund that invests in innovative technology companies primarily within Israel. The fund’s investments focus is on information technologies that provide business solutions, Internet infrastructure, telecommunications and medical devices and diagnostics.


McKinsey is a global firm, comprising more than 10,000 consultants and nearly 2,000 research and information professionals.

Our clients reflect our global nature. Around 40% are in Europe, 35% in the Americas, 15% in Asia Pacific and 10% in the Middle East and Africa. We serve a broad mix of private-, public-, and social-sector organizations.

Our firm is designed to operate as one. We are a single global partnership united by a strong set of values, focused on client impact. Our firm is owned by 1,400 plus partners, spread across Europe, the Americas, Asia Pacific, the Middle East, and Africa.

We have no headquarters in the traditional sense. Our global managing partner, elected by the partners, chooses his or her home office, currently London. Our Shareholders Council or Board also comprises partners elected by their peers. Its 30 members represent more than a dozen nationalities.

We take a consistent approach to recruiting and developing our people, regardless of where they are based.

This structure ensures that we can quickly deliver the right team, with the right experience and expertise, to every client, anywhere in the world. 


Morgan Stanley AIP is the fund of funds division of Morgan Stanley Investment Management and has approximately $17.5 billion of assets under management as of September 30, 2010. AIP manages portfolios of hedge funds, private equity funds and real estate funds for some of the world’s largest institutional and high net worth individuals. AIP has offices in West Conshohocken, Pennsylvania; New York; San Francisco; Atlanta; London and Hong Kong.


Veritas Venture Partners is Israel’s most experienced venture capital firm. Veritas invests primarily in technology-based companies at the seed and very early stages of their lives. With a base in Herzliya, Israel, and an office in Atlanta, it focuses on opportunities originating in (or related to) Israel, or along the East Coast of the US. Veritas’ primary areas of focus are enterprise software, network communications and healthcare.