Maximize conversion opportunities and acquisition strategies to optimize sales and marketing initiatives leveraging journey data.
in additional revenue
Identify specific customer groups for targeted education and migration, based on journey behavior patterns and segmented customer profile data. Customize marketing efforts to different customer clusters and segments per their journey profiles.
increase in digital adoption
Most companies only read the verbatim text of CSAT/NPS surveys, but understanding the customer journey before filling out a survey is key to reducing pain points and doubling-down on effective parts of the business.
reduction to low NPS/CSAT scores
Investigating the customers' full retail store visit across multiple channels can shed light on areas where self-service machines can be optimized and where representatives can better educate customers on self-service options.
reduction in branch reps
Streamline digital processes so that customers desire to stay on digital channels. This requires contact center, retail, and digital data to best understand the reasons why customers utilize offline channels after attemtping transactions on the web/mobile app.
reduction in digital leakage
Intersect the customer's journey to a complaint or cancelation by identifying cross-channel triggers, providing increased predictive accuracy and micro-segementation capability.
predictive accuracy in churn models
Read how ClickFox was used to provide the end-to-end, connected, customer journeys needed for this specific, complex, analysis on the customer onboarding journey. A great example showing the ClickFox Journey Analytics platform’s flexibility to support any ad hoc analysis required by business analysts.
- Marco Pacelli, ClickFox CEO